Spotlight On: The Otterbox E-Newsletter
Written by: Tom Cherry
A big congratulations to our friends over at Otterbox for having great success with their new approach to press release distribution: an e-newsletter.
A few months back, Otterbox approached us with a dilemma; “how can we go about distributing 40-60 product announcements over the course of the year without completely overwhelming our audience with news?”
After some collaboration, we came up with an e-newsletter that would link to multiple press releases, and incorporate social media, case studies, and product images.
Entitled, “The Newsletter, News You Otter Know,” Otterbox’s new approach to press release distribution has been met with positive feedback and much success!
Read about Otterbox’s innovative approach to press release distribution in B to B Marketing Magazine!
